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Microsoft Super Cross Event

Working with Microsoft, elite athletes, and a good cause

An opportunity for Microsoft to connect the dots between lifestyle and technology in an exciting new way, to drive usage, brand awareness, and store traffic. We helped connect the dots between partners and the joining of technology and healthcare.

The Road 2 Recovery Foundation is a 501 (C) (3) non-profit organization founded to help AMA licensed professional motocross/supercross and action sport athletes with financial assistance if they sustain debilitating injury as well as providing motivational, emotional, and spiritual support to these individuals and their families.

What better spokesperson than one of the GOATs

Driven to win and with little regard for second place, Carmichael is driven to succeed both on and off the track .

We don’t have long careers in this sport and I’m just trying to win as much as I can while I can – Ricky Carmichael

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