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Cannabis & Wellness

Working with one of the largest publicly traded cannabis companies has opened my eyes to the industry’s opportunities and challenges

We all see it coming. More and more States are going legal with weed. It’s only a matter of time before most of the country is on board. That’s got a lot of folks excited and a lot of folks making inroads to reap its gains. Few people understand the regulatory challenges that companies face, especially if they want to do business across multiple States.

“a friend with weed is a friend indeed…”
― Pops O’Donnell

But a few companies are trying to do just that and we’ve helped one stand out from the rest. First, let’s take a look at the MJ business.

One thing is for sure, there is a lot of money to be made. And a lot of stigma yet to overcome. Portraying cannabis use as a health & wellness product is one way to do this.

I’ve seen the stigma change with my own eyes from those around me, including my parents taking a whole different view on the subject since cannabis has become legal. The many varied ways that cannabis can help someone, with pain, with nausea, anxiety, etc has fueled a newfound interest in our elderly parents that few would have anticipated. Embrace it, be open to guiding your parents through the process.

Digging a little deeper reveals a lot of science behind the scenes

As we learn more, there’s more to learn. Pinpointing the exact compounds and dosing that would best be used to treat which conditions can be daunting. But the one thing to keep in mind is that cannabis compounds are by and large harmless for most folks. Feel free to experiment to find what works best for you!

Although I usually discourage experimenting with your pets, trying to understand your pet more intimately can perhaps shine some light on things that can truly make them happier and feel better. Be in tune with your pet, and keep an open mind. CBD biscuits work wonders for my own dog!

In the spirit of experimentation, mix it up! Whether it may be all in your head, goes to your head, or produces a head, have some fun with it.

Urban farming excites me

As I threw myself into this business I wondered what are some things that could radically change not only how weed is grown, but how resources in cities could be used for a greater good. Although vertical farming isn’t necessarily the best format for growing cannabis, its efficient use of space, water, and power lends itself to the endeavor.

America is a land of endless sprawl and strip malls (and countless abandoned MALLS to boot). What if there were a way to repurpose these things. One way could be through interesting methods of cannabis cultivation.

That is not a drug, it’s a leaf.
—Arnold Schwarzenegger

Not only are cannabis consumers ecstatic about buying legal weed, many entrepreneurs are excited about the prospect of opening a cannabis business. We created various business ideas that could make that a reality for them.

Business-in-a-Box

One of my favorite ideas that my team keeps coming back to is the idea of a business-in-a-box. Not just for cannabis, but for anything! We’ve all seen and most have liked food carts! You might even call it street food and from my travels across 40 countries, what I think America lacks most is street food!

Putting the mom & pop shop on wheels and applying a franchising model that’s win-win would make for an amazing boost to wannabe small business owners everywhere.

Hard to say which companies will rule the roost in cannabis

From big pharma to big growers behind the scenes, everyone is vying for a piece of the pie. I will say after my research that the first thing you should look to in a cannabis company is integrity, which sadly is rather lacking in the industry.

“When you smoke the herb, it reveals you to yourself.” —Bob Marley

All newly legal States need only look to those well established for lessons learned. Oregon kills it across a lot of metrics, including quality, consumer prices, farmers, and dispensaries. Illinois on the other hand sucks for the consumer with prices 2.5 x that of Oregon. They’re new to the party, and Illinois residents should be grateful it’s become legal, but aside from that, their book on cannabis should be the 101 ways how not to go rec.

Be patient

I jumped at the opportunity to work with a growing cannabis company. I learned a lot, and my big takeaway is this: Be patient.

Different regulations for different States makes doing business tough. The industry still needs to weed out the bad apples and companies with integrity need to take the lead.

The industry has made considerable progress, not that it hasn’t been a long time coming:

“Federal and state laws (should) be changed to no longer make it a crime to possess marijuana for private use.”
― Richard Nixon

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